Over 5 billion videos are watched on YouTube every single day. Just think about this single fact for a moment. Not having a few videos on deck is almost like commiting a crime in the B2B Marketing scheme of things. A few more facts to consider. 1200% more shares are generated by social videos than text and images combined, videos on a landing pages increase conversions by 80%. BrandSpiker can equip you with cutting-edge videos designed as per the latest market trends to create maximum impact on the different channels.
What is Video Marketing?
The smartphone revolution of the last decade has sent Video Marketing to a whole new level. Recent studies show that over 50 percent of online/digital consumers are more likely to convert after watching a video demonstration of a specific product that interests them. Why? It’s quite simple. Video clips allow you to make a direct appeal to the emotional center of a person’s brain through text, music, and visuals – a terrific blend when done correctly. The human connection made with videos is more effective than what is achieved by reading long pieces of text or listening to recorded webinars/podcasts.
Video Marketing can involve a wide range of videos. You should ideally start off with a product video that can be used in a wide range of scenarios. This “umbrella video” should showcase your corporate vision and convey the main selling point of your product. Once that is done, you can start working on videos that can showcase your product’s interface and main features that make it stand out. Many companies also are finding testimonial videos to be extremely effective and meaningful when used in their blog posts, email sequences, and social media campaigns.
The YouTube – Google Connection
Google owns YouTube. The connection and level of integration between the two is well documented. Any B2B company that doesn’t have an active YouTube channel today is missing out on the action and not reaching a large chuck of its target audience. Also, are you doing it right? Or are you depending on cheap Fiverr freelancers to deliver you mediocre material? A well executed video should involve compelling scripts written by top B2B Marketing experts, captivating imagery and animations to keep the viewer locked in till the end, and a solid voiceover to create the optimal user experience.
Well crafted videos will increase your search engine ranking, click-through rates, open rates, and conversions. But you have to also properly tag your videos to actually reach your target audience. That is a skill in itself. Are you really trusting the right people with your Video Marketing operations? BrandSpiker has a team of experts with over a decade of B2B Marketing experience. For starters, we’ll plan your videos based on your company’s vision and target audience specifics. Following that, we will work with you closely and keep you in the loop to achieve optimal results.
Everybody knows that conducting market research, competitive analysis and gathering target market insights are key steps to be taken before launching online campaigns. However, planning is just the first step. Upon devising a strategy and finalizing your selling points, you need to create engaging and captivating videos to supplement your campaigns. More and more companies are ditching textual content altogether and putting all their eggs into the video basket. The reason is simple – videos are great tools to educate your target audience because they are very easy to digest.
Related: Social Marketing
Did you know that 80% of users recall a video ad they have seen online in recent weeks? Thats a very big number that cannot be ignored. Keep in mind that there are probably dozens of companies fighting you for the same target audience. Only professionally crafted video can help you stand out and make your brand more popular. Videos, unlike textual content, can also be used in a wide range of scenarios. Social Media, YouTube, online campaigns, corporate presentations, websites, sales meetings, and many other platforms can make use of your videos.
Today’s life is too busy to read long product descriptions or dig deep into documents. The modern customer wants to see the product in action. Video Marketing is here to stay and not investing in it can seriously damage your bottom line and performance metrics.
Your Branding efforts need well-executed Video Marketing today. With customer attention span decreasing by the day, even the most engaging content (blog posts, whitepapers, and even infographics) can prove to be ineffective of the reader is commuting or multi-tasking. Short videos gives you the opportunity to reach and engage your target audience for better conversion rates and more inbound traffic. It’s time to elevate your Video Marketing with BrandSpiker. So what are you waiting for? Let’s get started.