Search Engine Optimization (SEO) is a crucial digital marketing strategy aimed at enhancing a website’s visibility in search engine results. The primary goal is to optimize web pages so that they rank higher organically, leading to increased traffic and potential conversions. Enter BrandSpiker’s E2E SEO management.
What is SEO Management?
SEO management is a comprehensive approach to enhance a business’s website and online content, aiming to elevate its search engine rankings. This process involves a diverse set of skills, recognizing that proficiency in content writing doesn’t necessarily equate to a deep understanding of technical SEO. Success in SEO management is often a result of combining a broad range of knowledge and expertise.
Achieving significant SEO outcomes is not an instantaneous process. It demands a strategic, phased plan that systematically addresses each facet of the five key components of SEO. By ensuring the seamless collaboration of all these elements, businesses increase their chances of not only improving organic search rankings but also attracting more traffic to their websites. A well-coordinated SEO strategy is instrumental in building sustainable online visibility and driving long-term success.
The 5 Pillars of SEO Management
There are five main SEO management components:
- SEO audits – SEO audits involve a comprehensive examination of your website, delving into various factors that influence its ranking in search engine results pages (SERPs). This examination encompasses both on- and off-page SEO aspects, along with an assessment of technical SEO performance.
- Keyword research – Utilizing tools such as Google Keyword Planner, Semrush, and Ahrefs, we’ll gain comprehensive understanding of audience intent, assessing keyword competitiveness, and uncovering opportunities relevant to your business.
- Quality optimized content (webpages, blogging, glossary) – Unlike other B2B Marketing agencies, we never use AI-generated content. Our experienced team of copywriters and bloggers will create unique and optimized content to pull in users and help them convert faster.
- Optimization – Besides strategically planing banners and popups to help with conversions, we prioritize internal linking. When crafting new content, we’ll incorporate links to other pages on your site within that content. Internal links enhance the accessibility of pages for search engine crawlers and users alike.
- Monitoring and tracking – SEO management isn’t a one off project. Page speed, mobile friendliness and technical SEO metrics need to be monitored constantly, all of which directly impact your rankings and inbound traffic. We’ll also implement a healthy and effective backlink program to juice up your SEO performance.