Content Audit

As a SaaS marketing executive, when was the last time you conducted a content audit? How do you monitor content performance and leverage metrics to enhance upcoming campaigns? Are you sure all assets are aligned with your new messaging? If your company lacks this approach, consider investing in one now.

 

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What is a Content Audit?

A content audit is a methodical evaluation of all website content, encompassing product pages, case studies, whitepapers, blog posts, and more. Its purpose is to guide decisions on updating, retaining, consolidating, deleting, or creating content. This strategic review ensures that your content aligns with business objectives, maintains relevance, and effectively serves your audience.

Content audits will help you with the following:

  • Streamlining web content and improving readability
  • Sharpening your messaging for better conversion rates
  • Detecting and utilizing new SEO opportunities as they arise
  • Identifying new ways to repurpose and recycle evergreen content
  • Transitioning into a data-driven and E2E approach

Enhancing your website content involves numerous aspects. Initially, we focus on fundamental on-page optimizations, ensuring a compelling title tag, SEO-friendly URL, optimized images, schema markup, and other essential technicalities. Beyond these prerequisites, our goal is to assess the uniqueness of your content and its ability to deliver genuine value.