With social media becoming more and more important in the B2B Marketing space, it’s extremely important to follow the most powerful and renowned influencers. We have created a list of the Top 23 B2B Marketing influencers to follow on Twitter in 2023. Make sure you are in the loop.
1 – Neil Patel, UberSuggest
The Wall Street Journal calls him “top influencer”. Forbes lists him on their Top-10 Marketers list. Entrepreneur Magazine credits him for creating one of the 100 most brilliant companies. He has been recognized as a top 100 entrepreneur under the age of 30 by President Obama a few years ago. An impressive resume by all means.
Neil Patel is a renowned B2B Marketing guru with a strong online presence on all social media channels. His simplistic, yet ingenious, ideas have inspired hundreds of marketers around the world. He is revered in the industry by freelancers and digital marketing companies alike. He is the co-founder of Crazy Egg, Hello Bar, KISSmetrics, and UberSuggest.
Follow Neil Patel on Twitter.
2 – Ryan Deiss, DigitalMarketer
Ryan started his journey more than two decades ago when he launched his very first website from the freshmen college dorm room in 1999. He has come a long way since then and has as a successful record of 7 to 9 figure businesses and entities. A classic marketer-turned-entrepreneur-turned-investor story.
Follow Ryan Deiss on Twitter.
3 – Ann Handley, MarketingProfs
Her slogan says “Empowering ridiculously good marketing”, and she lives up to it. Ann has been named the most influential woman in social media by Forbes. She draws on 25 years of experience as an author, educator, and entrepreneur to motivates you with unconventional ideas that bring about real B2B Marketing results.
Follow Ann Handley on Twitter.
4 – Rand Fishkin, Moz, SparkToro
Rand Fishkin is an established name in the development of search engine optimization (SEO) tools, resources & community. He was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek in 2009. He aims at helping CMOs and B2B Marketing professionals understand and attract their audiences.
Follow Rand Fishkin on Twitter.
5 – Joe Pulizzi, Content Mktg. Institute
Joe Pullizi is a content marketing evangelist, entrepreneur, and speaker. He is known for his books Content Inc and Epic Content Marketing that have fantastic content marketing tips. He says, “Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs”.
Follow Joe Pullizi on Twitter.
6 – Larry Kim – MobileMonkey
Larry Kim is the founder and CEO of MobileMonkey and WordStream. He is known for developing Facebook Messenger as a marketing platform. Both of his companies are leading names in the digital marketing industry. He has won the Search Marketer of the Year award from PPC Hero in 2013, 2014, 2015, and 2017.
Follow Larry Kim on Twitter.
7 – Lilach Bullock – Lilach Bullock Ltd.
Lilach has been cited by Forbes as one of the Top 20 Women Social Media Influencers and by Career Experts as the #1 Digital Marketing Influencer. She offers her services in content marketing and business consultancy. Lilach is an established digital marketing expert offering services in coaching, sales funnels and conversions.
Follow Lilach Bullock on Twitter.
8 – Justyn Howard – Sprout Social Inc.
Justyn Howard, CEO and founder of Sprout Social, was recognized as Glassdoor Top CEO for U.S. companies in 2019 for the third year in a row. His social media management and analytics software company has supported more than 24,000 brands and agencies with their B2B marketing efforts.
Follow Justyn Howard on Twitter.
9 – Eric Siu – Single Grain LLC
Eric Siu shot to fame as the co-host of the Marketing School podcast with Neil Patel. He bought the faltering Single Grain LLC in 2014 for just $2. However, his brilliant B2B Marketing strategies (SEO, Content Marketing, Social Marketing) have transformed this company into one of the top digital marketing agencies.
Follow Eric Siu on Twitter.
10 – Pam Moore – Marketing Nutz
Moore has worked for 15 years in corporate marketing and product management for Hitachi Data Systems, GE Capital, Sun Microsystems, and IBM, before moving on and founding MarketingNutz. Her company has already worked with IBM, Crowe, Pursuit, Salon Centric, ServiceMaster, Digikey, Emerson, and more.
Follow Pam Moore on Twitter.
11 – Jay Baer, Convince & Convert Consulting
Jay preaches “work smart and not hard”. He teaches his audiences how technology can be used to elevate B2B Marketing. This marketing and customer experience keynote speaker is the trusted advisor to iconic brands like The United Nations, Nike, Cisco, Hilton, and Oracle. Jay has also written 6 best-selling books.
Follow Jay Baer on Twitter.
12 – Tommy Griffith, ClickMinded
Tommy Griffith’s ClickMinded has grown into a training ground for topics in digital marketing covering email marketing, paid advertising, and content marketing. Tommy has worked with world-renowned companies like WeWork, Grammarly, Microsoft, Unicef, University of Alberta, University of Minnesota, and Liberty Mutual Insurance.
Follow Tommy Griffith on Twitter.
13 – Mari Smith, Social Media Examiner
Mari Smith is popularly known as “the Queen of Facebook.” She has successfully converted Facebook as a marketing platform, for small business brands and direct sales organizations. Mari is an expert webinar leader, live webcast host, and a highly popular speaker at major B2B Marketing events. Find her on Twitter to learn more about SMM growth hacks.
Follow Mari Smith on Twitter.
14 – Matt Bailey, SiteLogic
Matt Bailey has been teaching B2B Marketing at companies, conferences and workshops since 1998. He shot to global fame for his ability to dismantle complex information and explain it all in a practical way. He is also the author of Internet Marketing: An Hour a Day (2011), and Wired to be Wowed (Fall 2014). Follow him now to get inspired.
Follow Matt Bailey on Twitter.
15 – Scott Stratten, UnMarketing
Scott is the president of UnMarketing and a leading speaker/author when it comes to digital disruption in marketing. His fascination with digital disruption began in 1995, when they installed Netscape Navigator at his school. He has continued to grow this passion, helping global brands such as Microsoft, Adobe, and 3M, while also sharing his experience on social media.
Follow Scott Stratten on Twitter.
16 – Joanna Wiebe, CopyHackers
Joanna Wiebe is the creator of Copy Hackers and the co-founder of Airstory, a drag-and-drop document builder that is innovation for content writers in 2011. She has already worked with big companies such as Intuit, Crazy Egg, MetaLab, Tesco, and BT for 15 productive and eventful years that have yielded great results. Her record speaks volumes.
Follow Joanna Wiebe on Twitter.
17 – John Rampton, Due
John Rampton, co-founder and CEO of Due, is a motivational speaker and influencer who gives audiences a “sense of meaning”. He is involved in content, branding, marketing, leadership, motivation, and conversion marketing. He has been written about in magazines like Entrepreneur, Forbes, INC, and more business publications.
Follow John Rampton on Twitter.
18 – Tim Ferriss, Author, Podcaster
Timothy Ferriss is an entrepreneur, #1 New York Times bestselling author, and investor/advisor for digital marketing social media platforms. Tim’s books — The 4-Hour Workweek, The 4-Hour Body, and The 4-Hour Chef – have been published in 30 different languages and counting. He is also a regular guest lecturer at Princeton University. Follow him now.
Follow Timothy Ferriss on Twitter.
19 – Travis Marziani, Podcaster
Travis Marziani started as an entrepreneur when he quit his job 6 years ago to dedicate his time to his online business selling a keto nut butter product. Today, he is a successful online eCommerce business owner and content producer. He is best known for his YouTube channel with a following of over 100K subscribers, an impressive feat in itself.
Follow Travis Marziani on Twitter.
20 – Eric Enge, The Art of SEO
Eric Enge is a search engine optimization (SEO) consultant, businessman, author, and public speaker. He also heads the digital marketing team at Perficient Digital, where he showcases his innovative marketing strategies. He always works hard to debunk traditional marketing ideologies. His book Art of SEO is used as a textbook at universities.
Follow Eric Enge on Twitter.
21 – Tommy Swanhaus, Author
Tommy Swanhaus Co. focuses on content creation and brand amplification using social media, digital, and mobile platforms. Developing businesses is his mission. Retailers, franchises, businesses, and corporations are now able to reach, engage, and connect with their customers using text messaging and content. A true B2B Marketing influencer.
Follow Tommy Swanhaus on Twitter.
23 – Lea Turner, B2B Marketing and LinkedIn Specialist
Lea Turner is one the brightest minds in the B2B Marketing space today. While she specializes in LinkedIn Marketing, you can also catch her on Twitter to gain new insights and get inspired by her “out-of-the-box” mindset. She’s also super responsive on all channels and offers 1-1 training sessions if you want to take your career to the next level.
Follow Lea Turner on Twitter.
23 – Ritesh Reddy, Marketing and Branding Expert
A rising star in the Indian Twitterverse, Ritesh Reddy is a marketing and branding pro who is constantly devising better techniques to penetrate new markets and audiences. He is a strong advocate of the “play to learn, learn to play” philosophy, which is making B2B and B2C marketing professionals rethink their strategies for 2023 and beyond.
Follow Ritesh Reddy on Twitter.
We can’t conclude this B2B Marketing influencer list without a shameless plug..
Sharon Solomon, BrandSpiker
Sharon, our very own CEO, has been in the B2B Marketing space for more than a decade already. He has managed Content, Social, and Email Marketing in leading companies such as Checkmarx, DBmaestro, and Reflectiz. He is very active on social media, where you can gain direct access to his B2B Marketing insights.
Follow Sharon Solomon on Twitter.
B2B Marketing is evolving fast. Even a random tweet from a top B2B Marketing influencer can help ignite a killer campaign or website revamp. This list is is by no means exhaustive. Please feel free to mention other B2B Marketing influencers in the comments below.