Getting things done manually on social media is an unrealistic goal today. You can’t make an impact on social media today without the right software, picked exactly for your industry and use cases. We have created a list of best B2B social media management software you must consider in 2022. Let’s check out the best options out the best options out there today.

What is B2B Social Media Management Software?

Social media management software is helping CMOs and marketing teams accomplish their goals on social media. Distributing posts on corporate pages, responding to comments and messages, tracking engagement, and competitive analysis are just a few of the tasks that these platforms help complete. Other advantages include reduced manual labor, freeing up of resources for other tasks, and making data-driven decisions for better results.

Social media management simply can’t be done manually anymore.

Also known as SMMS, these third-party solutions are allowing even small marketing teams make an impact on social media platforms like Facebook, LinkedIn, Twitter, Quora, Reddit, and more – all at once. This was simply an unachievable with the old manual processes, where teams could focus on a couple of platforms at best. Doing so also impacted productivity, significantly slowing down the actual planning and execution operations.

B2B Social Media Management Software

Best B2B Social Media Management Software of 2022

Let’s dive into the list of the top social media management software today.

1. Hootsuite

 Hootsuite is probably the top social media management software on the market today. The social analytics algorithms track customer data and help marketers improve their campaigns and promotions to gain more traction among users. The software solution is great for collaboration and provides easy-to-use functions for scheduling posts, interacting with the audience from one consolidated inbox, and monitoring current trends. 

Pros: Support for over 35 social networks, Convenient post scheduling.
Cons: Cumbersome UI, No analytics in the free version.
Pricing: Starts from $19 per month, Includes a 30 day free trial. 

2. Buffer

Buffer puts an emphasis on SMBs. Its suite consists of three tools: publishing, analytics, and engagement. The publishing tool helps you create and publish your posts at pre-determined times, while the analytics solution allows you to digest large amounts of information, create reports, and make data-driven decisions. The engagement tool will help you connect with your user base and build a trusting relationship. 

Pros: Intuitive interface and clear navigation, Great customer support.
Cons: Lack of collaboration features, Limited analytics tools in the basic version.
Pricing: Starts from $5 per month, Includes a 14 day free trial.

3. Reputation

Reputation is a social media management platform built for enterprise-level companies that provides a variety of strategic functions. Companies can use this social listening tool to gather unbiased data about their products, a game-changing strategic planning feature. Besides access to key features like post scheduling, user engagement, and reporting, there’s also a reputation management function to manage customer reviews or responses.

Pros: Excellent reporting, Real-time data visualization, Competitor analysis.
Cons: Steep learning curve, Technically advanced features that require training
Pricing: Depends on the company and is separately negotiated with each business.

4. Sprout Social

Sprout Social is a platform for companies of all sizes. Sprout Social’s listening tools let businesses learn the objective feedback from their users and change their products to meet customers’ needs. The AI-powered algorithms analyze customer data  and provide companies with actionable insights. You get an all-in-one app that manages all your social media platforms and helps you make data-driven marketing decisions. 

Pros: Excellent reports with visuals and insights, Easy to set up and use.
Cons: High costs compared to most tools available on the market.
Pricing: starts from $89 per month, includes a 30 day free trial.

5. Social Pilot

Social Pilot puts a deeper focus on scheduling posts, gathering and analyzing data, and providing valuable insights. It also has an extensive content creation feature. The tools will help you come up with topics, analyze keywords, discover trending content, and schedule publications in bulk. You can also use the Facebook post booster right in the Social Pilot tool and make sure your posts are seen by your audience. 

Pros: Includes a white label report, Offers an in-depth content creation function.
Cons: Cumbersome user interface, Lack of advanced social listening features.
Pricing: Starts from $25.5 per month, Includes a 14 day free trial.

6. Sendible

Sendible does a lot, but its added value is the seamless Canva integration. You can create images and videos for your posts right in the tool, schedule them for publishing, and engage with your audience using only one platform. The program will also check your text for typos and share them with your teammates prior to going live. Sendible’s automation features allow you to set up a monthly load of publications in just a few hours.

Pros: Royalty-free image search, Built-in editor Canva.
Cons: Steep learning curve due to a large number of features.
Pricing: Starts from $29 per month, Includes a 14-day free trial.

7. Crowdfire

Crowdfire offers B2B social media management software with features that help you create content, publish posts, collect feedback, engage, and boost brand awareness. The app provides simple customization features and allows businesses to publish posts across special networks with one click of a button. In other words, you create a post for one social media network, and the tool automatically tailors the format to suit other platforms.

Pros: Ease of use, Shows who has unfollowed your account.
Cons: Minor performance issues, Very limited free version.
Pricing: starts from $7.48 per month, includes a 30 day free trial.

8. Tailwind

Tailwind is a tool for Instagram and Pinterest creators. It helps you turn your photos into professional Instagram designs, finds the best hashtags, and schedules publications. Much like with IG, Tailwind stores your logo, fonts, and color theme and automatically applies it to all your designs to keep your accounts holistic. Additionally, you can keep your bio link up-to-date and create a personalized landing page to promote your brand. 

Pros: Easy to use, Built-in image editing, Helpful tutorials.
Cons: Pinterest and Instagram-specific platform.
Pricing: Starts from $9.99 per month.

9. Oktopost

Oktopost offers B2B social media management software with features that help businesses publish content, measure and analyze key metrics, and more. It’s monetization tool, People Database,  tracks users and converts them into customers. By identifying and monitoring decision-makers, Oktopost allows businesses to reach out to them with personalized content and increase sales revenue. It also has an Employee Advocacy feature.

Pros: B2B specific, Great documentation, Intuitive UI, Robust features
Cons: Lack of clear pricing structure, No free trial period.
Pricing: Depends on the company and is separately negotiated with each business.

10. Agorapulse

Agorapulse is a great tool for SMBs. The software also has a mobile version for Android and iOS that allows you to stay up-to-date at any time. The features incorporate publishing of content, gathering helpful data about your brand from various sources, and generating insightful reports. Ultimately, Agorapulse is an easy to use app with every function you might need to improve your marketing strategy and reach new goals. 

Pros: Competitor analysis feature, Great reporting tool.
Cons: Steep learning curve, Limited features on the mobile version.
Pricing: Starts from $79 per month, Includes a 30 day free trial. 

Social Media Marketing with BrandSpiker

BrandSpiker is a B2B marketing agency that helps startups and SMBs scale up their content, email, and social media operations with the help of seasoned professionals and years of proven experience. Our social media ninjas will help you establish and build your brand on LinkedIn, Facebook, Twitter, Quora, and StackOverflow to prepare your business for hyper growth. Contact us for a free consultation and assessment.

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